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Magic consultant · Adverts · TV · Social content

Magic Consultancy for magic that keeps working for your brand long after the event

Bring Matt in at the planning stage. He helps agencies, brands and production teams develop magic ideas, design the effects, plan the methods and perform on camera, as he did for Samsung’s Galaxy SII campaign.

Magic consultant Matt Parro holding a playing card
SamsungGalaxy SII campaign, 1M+ views
BBC Holby CityHands and magic ideas
CasioCustom tricks for a high-speed camera
EtefyProduct from an iPad advert
Watch the showreel

See the reactions for yourself

A minute and a half of real guests at real events: close-up magic, mind reading and iPad magic.

Clients

Trusted by the world's biggest names

From product launches and trade shows to company dinners and sporting hospitality, global brands hire Matt when the event matters.

Companies Matt Parro has performed for, including Apple, Google, Amazon, Shell, American Express, Hilton, Spotify, BBC, BP, Deloitte, HSBC and Samsung
Magic consultant

Magic that works on camera

Magic for camera is different from magic in a room. It has to work from the right angle, read instantly on screen and survive the edit, and it has to serve your story or product. Matt works with agencies, brands and production teams from the early planning stages to get it right.

He can help develop the idea, design the effect, plan the method and staging, and then perform it on camera: for adverts, television, product campaigns and social content, including Instagram and short-form video.

Need magic performed live at an event instead? See bespoke magic, which is magic created around your brand and performed by Matt for your guests.

Matt Parrou2019s hands performing a card flourish
Matt Parrou2019s hands revealing a playing card
Celebrity reactions

The guests are famous. The reaction is the same.

James Corden
That's Amazing!!!
James CordenTV Host & Actor
Eddie Redmayne
I just don't understand???
Eddie RedmayneOscar Winning Actor
Tom Fletcher
Awesome! Mate THAT is so cool! Can we get a photo together?
Tom FletcherSinger & Musician (McFly)
Jack Whitehall
How?… How??? THAT is good!
Jack WhitehallComedian & Actor
Lindsay Davenport
You're freaking me out right now!
Lindsay DavenportGrand Slam Tennis Champion
James Nesbitt OBE
WOW, Amazing, Amazing!
James Nesbitt OBEActor & Presenter
Sir Trevor McDonald OBE
That is very, very, very, VERY GOOD!
Sir Trevor McDonald OBENewsreader & Journalist
Tim Henman
Did you see the one where he pulls the tennis ball out of the iPad?
Tim HenmanTennis Player
Chris Eubank
WOW that’s good!… Do that again!
Chris EubankWorld Champion Boxer
Kurt Angle
I'm going to hire you and we are going to make money!
Kurt AngleOlympic Gold Medallist & Wrestler
Barbora Krejčíková
Can I have your signature?
Barbora KrejčíkováWimbledon Champion 2024
Alex Oxlade-Chamberlain
Have you seen this guy?… He is AMAZING!!!
Alex Oxlade-ChamberlainEngland Footballer
How Matt can help

From first idea to final take

Creative Development

Turning your brief, product or message into magic ideas that fit the story.

Effect Design

Designing effects that look impossible on camera and work within the shot.

Method and Planning

Planning the method, props, angles and timings with your director and crew.

On-Camera Performance

Performing the magic himself, with hands or full appearance, as needed.

Social Content

Short, shareable magic built for Instagram, TikTok and YouTube Shorts.

Product Campaigns

Making the product the hero, appearing, transforming or revealing itself.

Selected projects

Magic for adverts, TV and brand content

Advert · Consultancy and performance

Samsung Galaxy SII: "Ace of Phones"

Matt helped create and pre-plan the magic for Samsung’s Galaxy SII campaign, as well as performing it on camera. The campaign was viewed more than a million times.

Brand content · Bespoke digital magic

Tim Henman for HSBC at Wimbledon

Bespoke tennis-themed digital magic created by Matt, including producing a real tennis ball from an iPad, performed for Tim Henman and filmed for HSBC.

Holby CityClip coming soon
Television · Hands and magic ideas

Holby City (BBC)

Matt’s hands and magic ideas were used in an episode of the BBC drama Holby City.

Advert · Performance

Etefy Online Shopping Advert

Matt producing a real product, a bottle of vanilla extract, through the screen of an iPad for online shopping brand Etefy.

Casio logo
Campaign · Custom magic

Casio High-Speed Camera

Matt created custom tricks for Casio’s high-speed camera, where the camera was used to try to catch a magician out.

How a project works

Bring magic in early

Brief

Share the concept, product, audience and where the content will run.

Ideas

Matt develops magic ideas and talks you through how each would look on camera.

Plan

Methods, props, angles and timings are agreed with your production team.

Shoot

Matt is on set to perform or advise, so the magic lands in the edit.

Working on an advert, TV project or campaign? Talk it through with Matt.

Close-up of a magicianu2019s hands with a deck of cards
A coin trick at the fingertips
Matt Parrou2019s camera set-up for filmed magic
Magic created for brands

Ideas. Made real.

Matt Parro performing iPad magic to a large audience
A card trick shown on the big screen
Matt Parro pointing at an iPad trick
Street magician Matt Parro performing for customers at a Tissot store event
A phone pushed through a glass
Jack Whitehall with magician Matt Parro
Book with confidence

Why event planners hire Matt

  1. £10mpublic liability insurance, so venues and planners are covered
  2. 20+years performing professionally, full time
  3. 1,000sof events, from private dinners to Wimbledon and Twickenham
  4. 250+reviews from clients and celebrities
  5. 12countries performed in outside the UK
Magic consultancy FAQs

Working with a magic consultant

What does a magic consultant do?

A magic consultant helps a production create magic: developing the idea, designing the effect, planning how it’s done and how it’s filmed, and often performing it.

When should we involve you?

As early as possible, ideally while the concept and script are still being developed, so the magic shapes the shoot rather than being added at the end.

Can you perform on camera?

Yes. Matt performed on camera for Samsung’s Galaxy SII campaign, and his hands were used on the BBC drama Holby City.

Do you create content for social media?

Yes. Matt can create short, shareable magic for Instagram, TikTok and YouTube Shorts, built around your product or message.

Is this the same as bespoke magic?

No. Consultancy is for productions such as adverts, TV and content. Bespoke magic is created for your brand and performed live at your event.

How is consultancy priced?

It depends on the scope, prep time and shoot days. Send your brief for a clear quote.

Where can you work?

In London, across the UK and internationally.

Check your date

Book a magician for your event

Tell Matt your date, venue and guest numbers, and he’ll come back to you quickly with availability and a quote.

Matt Parro Magician Matt Parro · Event magician & mind reader · Performing in London, the UK & internationally · +44 (0) 7731 845432 · Google Maps