Trade Show Magician for a stand that pulls a crowd all day
Bespoke, branded magic that stops people in the aisle, pulls a crowd to your stand and gives your team the perfect opening to talk. Booked by Xero, Greentube and Gartner at ExCeL London and exhibitions across the UK and Europe.
See the reactions for yourself
A minute and a half of real guests at real events: close-up magic, mind reading and iPad magic.
Trusted by the world's biggest names
From product launches and trade shows to company dinners and sporting hospitality, global brands hire Matt when the event matters.
Stop them in the aisle. Bring them to your stand.
Exhibition halls are noisy, busy and full of stands competing for the same people. A trade show magician gives visitors a reason to stop. Matt performs short, high-impact routines on your stand that draw a crowd, hold attention and hand your team a warm conversation the moment the trick ends.
The magic is built around your brand. Matt researches your product and message, then writes routines and patter that make your key points part of the magic, so visitors remember who you are, not just the trick.
He has worked stands for Xero at the Digital Accountancy Show, Greentube at ICE London, and Gartner’s Data event, at ExCeL London and exhibitions across the UK and Europe.
Want the magic built entirely around your product? See bespoke magic. Also see corporate magician.
The guests are famous. The reaction is the same.
That's Amazing!!!
I just don't understand???
Awesome! Mate THAT is so cool! Can we get a photo together?
How?… How??? THAT is good!
You're freaking me out right now!
WOW, Amazing, Amazing!
That is very, very, very, VERY GOOD!
Did you see the one where he pulls the tennis ball out of the iPad?
WOW that’s good!… Do that again!
I'm going to hire you and we are going to make money!
Can I have your signature?
Have you seen this guy?… He is AMAZING!!!
A magic show built around a slot game
Greentube hired Matt to launch Great Gambini’s Night Magic, a magician-themed online slot game, at ICE London. Matt devised every routine and all the patter so the live magic mirrored moments in the game:
- The guillotine in the game became a live arm-chopper illusion on the stand.
- The crystal ball appeared for real, pulled out of an iPad.
- Red or black? The game’s card-guessing feature became a card trick where a visitor predicted their own card’s colour.
- Gambini himself, animated on an iPad, performed a trick alongside Matt.
Greentube were so pleased they later flew Matt to Greece to entertain one of their partners.
“Matt helped us to promote our new magic-themed slot game at ICE 2019. He created a fantastic and crowd-pulling show with never seen before live tricks and many laughs from the audience. Matt is a super nice, easy going and highly professional person to work with. 100% recommendation!”
More visitors. Better conversations.
Pulls a Crowd
A crowd attracts a crowd. Short, visual routines stop people walking past and draw them onto your stand.
Your Message, Remembered
Your product, logo or key message becomes part of the trick, so visitors leave remembering your brand.
Warm Hand-Offs
Each routine ends with visitors laughing and open, the ideal moment for your team to step in.
Repeat Crowds All Day
Short sets through the day keep a steady flow of new visitors coming to your stand from open to close.
Digital and iPad Magic
Products, screens and apps appearing from an iPad, perfect for tech, software and gaming brands.
Branded Giveaways
Custom printed playing cards and props that visitors take home, keeping your brand in their hands.
Simple to hire, effortless on the night
Send Your Date
Tell Matt the date, venue, type of event and roughly how many guests. A quick message or call is enough.
Plan the Timings
Matt agrees the performance schedule with you, from walk-up sets every 20 minutes to a featured show at peak times.
Make It Yours
If you’d like your brand in the magic, Matt researches your business and builds bespoke moments around it.
On the Stand
Matt works alongside your team all day, handing over every warm visitor once the trick lands.
Exhibiting soon? Check Matt’s availability for your show dates.
What exhibitors say about Matt
“A huge thank you to the wonderful Matt Parro for cracking out some of his spell-binding digital magic tricks. Was so good seeing everyone’s faces light up across the stand and trying to work out how he does what he does so well.”
“Worked the Gartner Data event in London and brought in more leads in the hour he was here than we had the whole day. Would recommend for any corporate event.”
“We hired Matt to present one of our up-and-coming products at a Trade Fair/Conference. Matt had an extremely well researched, well thought-out approach to presenting our latest product through his show. He also had a great way of pulling the crowd in from all corners of the conference.”
“Matt proved a great attraction at our Corporate Stand; his magic and his personality were totally engaging and helped keep agents at our stand fully engaged and ensured that we were remembered long after the event had finished.”
“Thanks for bringing some incredibly unique magic to our Launch Party Matt! Our guests were amazed by your tricks and we were very impressed with the effort you made to involve our new products into your routine.”
“Thank you Matt for creating wonderful, magical moments at our corporate store event for Hour Passion. Our clients were amazed and entertained throughout the time you were in store. You really created a great buzz.”
Real stands. Real crowds.
Hire a trade show magician at the world's major exhibition centres
Matt has drawn crowds to stands at ExCeL London, the NEC and the ICC in Birmingham, and at expos abroad. Hire Matt for your stand at any major exhibition centre in the UK, Europe, the Middle East, Asia and the US.
Where Matt Has Performed
- ExCeL London (including ICE London)
- The NEC, Birmingham
- The ICC, Birmingham
- Farnborough International, Hampshire
- Old Billingsgate, London
- Congress Mandelieu Expo Center, Cannes
UK and Ireland
- Olympia London
- Business Design Centre, London
- QEII Centre, London
- Manchester Central
- SEC Glasgow
- EICC Edinburgh
- ICC Wales, Newport
- Harrogate Convention Centre
- ACC Liverpool
- RDS Dublin
Europe
- Messe Frankfurt
- Messe Düsseldorf
- Messe München
- Messe Berlin
- Koelnmesse, Cologne
- Fira Barcelona Gran Via
- IFEMA Madrid
- RAI Amsterdam
- Paris Expo Porte de Versailles
- Paris Nord Villepinte
- Fiera Milano
- Palexpo Geneva
- Messe Basel
- Palais des Festivals, Cannes
Middle East
- Dubai World Trade Centre
- Dubai Exhibition Centre, Expo City
- ADNEC Abu Dhabi
- Riyadh Front Exhibition Centre
- Qatar National Convention Centre, Doha
- Doha Exhibition and Convention Center
- Exhibition World Bahrain
Asia
- Marina Bay Sands Expo, Singapore
- Singapore Expo
- Hong Kong Convention and Exhibition Centre
- AsiaWorld-Expo, Hong Kong
- Tokyo Big Sight
- COEX, Seoul
- National Exhibition and Convention Center, Shanghai
- Bharat Mandapam, New Delhi
- Jio World Convention Centre, Mumbai
United States
- Las Vegas Convention Center
- Venetian Expo, Las Vegas
- Mandalay Bay Convention Center, Las Vegas
- Javits Center, New York
- McCormick Place, Chicago
- Moscone Center, San Francisco
- Orange County Convention Center, Orlando
Why event planners hire Matt
- £10mpublic liability insurance, so venues and planners are covered
- 20+years performing professionally, full time
- 1,000sof events, from private dinners to Wimbledon and Twickenham
- 250+reviews from clients and celebrities
- 12countries performed in, outside the UK
Hiring a magician for your exhibition stand
How much does a trade show magician cost?
Every exhibition is quoted individually, depending on the number of days, hours on the stand and how much bespoke material you’d like. Send your show details for a clear quote.
Can the magic feature our product or brand?
Yes. That’s where trade show magic is most powerful. Matt researches your business and writes routines that reveal your product, logo or key message, as he did for Xero and Greentube.
How does a magician bring visitors to our stand?
Short, visual routines create a buzz and a small crowd, which draws more people in. When the trick ends, visitors are relaxed and curious, ready for your team to start a conversation.
Do you work at ExCeL London and other venues?
Yes. Matt has performed on stands at ExCeL London and exhibitions across the UK and Europe, including Congress Mandelieu Expo near Cannes.
Do you perform at trade fairs, conferences and conventions?
Yes. As well as exhibition stands, Matt performs at trade fairs, conferences, conventions and expos: on the stand during the day, at drinks receptions and at the evening dinner or awards. Wherever your audience is, close-up magic gives your team a reason to start a conversation.
Do you have public liability insurance?
Yes, £10 million public liability insurance, which most exhibition organisers require.
Can you perform for multiple days?
Yes. Many exhibitors book Matt for the whole show, with performances scheduled throughout each day.
How far ahead should we book?
As soon as your show dates are confirmed, especially for bespoke routines, which take time to create.
More ways to hire Matt
Book a magician for your exhibition stand
Tell Matt your date, venue and guest numbers, and he’ll come back to you quickly with availability and a quote.