Bespoke Magic for brand moments that make a room gasp
Magic built specifically for your company: your products appearing from an iPad, your logo on the screen, your message in a guest’s hands. Created and performed by Matt Parro for launches, stands, hospitality and corporate events, as seen with HSBC at Wimbledon and Samsung.
See the reactions for yourself
A minute and a half of real guests at real events: close-up magic, mind reading and iPad magic.
Trusted by the world's biggest names
From product launches and trade shows to company dinners and sporting hospitality, global brands hire Matt when the event matters.
Your message, in their hands
Generic magic entertains. Bespoke magic makes your brand the star of it. Matt creates magic around what you want people to remember: a product, a logo, an app, a launch message or a campaign line. He then performs it at your event, so guests don’t just see your brand, they experience it.
It’s perfect for product launches, trade show stands, sponsor activations, hospitality and conferences. The result is a moment people film, share and talk about, with your name at the centre of it.
For digital and screen-based magic, see the iPad and digital magician page. If you need magic created for an advert, TV or social content, see magic consultancy.
The guests are famous. The reaction is the same.
That's Amazing!!!
I just don't understand???
Awesome! Mate THAT is so cool! Can we get a photo together?
How?… How??? THAT is good!
You're freaking me out right now!
WOW, Amazing, Amazing!
That is very, very, very, VERY GOOD!
Did you see the one where he pulls the tennis ball out of the iPad?
WOW that’s good!… Do that again!
I'm going to hire you and we are going to make money!
Can I have your signature?
Have you seen this guy?… He is AMAZING!!!
Bespoke magic ideas
Branded Playing Cards
Custom card decks with your logo, products or campaign, used in the magic and given to guests as a keepsake.
Your Products in the Magic
Tricks built around your physical products: they appear, change, vanish or end up in a guest’s hands.
Products from an iPhone or iPad
A real product produced from a screen, like the tennis ball from an iPad at Wimbledon.
Your App, Website or Logo
Digital magic using your own app, website, logo or messaging on an iPad or phone.
Launch Reveals
A magical moment to unveil a new product, brand or message to a room or a stand.
Personal Surprises
A bespoke trick to reveal a gift, announcement or surprise for a client or guest of honour.
Real examples for real brands
A real tennis ball produced from an Apple iPad, performed for Tim Henman and HSBC’s hospitality guests. See the tennis page.
Magic built around the phone itself for Samsung’s “Ace of Phones” campaign, viewed more than a million times. See magic consultancy.
A bottle of Etefy vanilla extract produced straight out of an iPad for their advert, turning the product itself into the magic moment. Watch the advert.
Xero
Bespoke magic created for accounting software brand Xero.
Rugby Ball from an iPad
First created for HSBC’s hospitality at Twickenham, where Matt performed for international rugby players, then performed again when Twickenham Stadium booked him directly for the rugby sevens, including the women’s tournament, over a number of years.
Casio
Custom tricks created for Casio’s high-speed camera, which tried to catch a magician out.
Wedding Rings from an iPad
For a wedding at Emirates Palace in Abu Dhabi, Matt was asked to create a bespoke piece of digital magic. Two beautiful ring boxes appeared on the screen of an iPad, then Matt reached into the screen and produced the real ring boxes, handing them to the bride and groom so they could exchange their wedding rings.
Emirates Palace, Abu Dhabi. Photo: Guilhem Vellut, CC BY 2.0
From idea to the moment
The Brief
Tell Matt about your brand, product, audience and what you want people to remember.
The Idea
Matt develops the magic around your brief and talks you through how it will play out.
Preparation
Branded props, cards or digital content are prepared and tested ahead of the event.
The Performance
Matt performs it at your event, turning your brand into the moment guests share.
Have an idea, a launch or a stand coming up? Talk it through with Matt.
What brands say about Matt
“Thanks for bringing some incredibly unique magic to our Launch Party Matt! Our guests were amazed by your tricks and we were very impressed with the effort you made to involve our new products into your routine. It really had a great impact and your professional approach will certainly keep you in our minds for any future events!”
“Worked the Gartner Data event in London and brought in more leads in the hour he was here than we had the whole day. Would recommend for any corporate event.”
“Matt proved a great attraction at our Corporate Stand; his magic and his personality were totally engaging and helped keep agents at our stand fully engaged and ensured that we were remembered long after the event had finished. Well done and thank you Matt.”
“Having seen Matt perform at an event previously, I had to hire him for my wife’s 40th birthday party. My wife and all our guests were amazed and astonished at Matt’s close up magic. Matt even created a bespoke magic trick as a way for me to produce a birthday gift. …”
“Thank you so so much for a fantastic couple of weeks of magic. You were amazing as always!”
“Matt performed magic at a networking and drinks event at our firm’s office. He was fantastic! It made for a memorable and fun evening, all the attendees commented on how much they enjoyed it. …”
Your brand. Real reactions.
Why event planners hire Matt
- £10mpublic liability insurance, so venues and planners are covered
- 20+years performing professionally, full time
- 1,000sof events, from private dinners to Wimbledon and Twickenham
- 250+reviews from clients and celebrities
- 12countries performed in outside the UK
Commissioning bespoke magic
What is bespoke magic?
Magic created specifically for your company or event, built around your products, logo, app or message rather than off-the-shelf tricks.
How far in advance do we need to plan?
The more time the better, especially if branded props or cards need producing. Get in touch as early as you can with your event date.
Can you use our actual products?
Yes. Matt can build magic around physical products, and can even produce a product from an iPad or iPhone.
Can you use our app or website?
Yes. Digital magic can feature your own app, website, logo or messaging on screen. See the iPad magician page.
Do you make branded playing cards?
Yes. Custom decks with your branding can be used in the performance and handed out to guests afterwards.
Is this the same as magic consultancy?
Bespoke magic is performed by Matt at your event. Magic consultancy is for adverts, TV and social content, where Matt helps create and plan the magic for a production.
How much does bespoke magic cost?
It depends on the idea, props and performance time. Send your brief for a clear quote.
Where do you perform?
At events across London, the UK and internationally.
Other ways to hire Matt
Book a magician for your event
Tell Matt your date, venue and guest numbers, and he’ll come back to you quickly with availability and a quote.